MoneySuperMarket Mind Drive

We built a mind-controlled car... enough said! Ok, I’ll be honest, I wasn’t involved in building the car myself - we had some specialist engineers on hand for that. But I played my part in the initial concept development, and was there on the day to help set everything up, to train guests to use the mind control headsets (they really work!) and to generally help ensure that everything ran smoothly.

The publicity stunt was devised for MoneySuperMarket to promote their new intelligent telematics box, which knows how you’re driving and adjusts your insurance premium to suit. Select members of the press were invited to try out the mind control system, and TV personality Carol Vorderman was brought in to give it a go before filming a promotional video, which you can see below.

All in all, it was pretty damn awesome!