Dove Personalisation

Continuing the trend in personalised products, this website for Dove borrows heavily from the previous Marmite and, especially, Vaseline projects that I worked on. The user journey is much the same - simple and efficient - whilst the code base has naturally been modified and improved.

Like previous personalisation projects, I completed all front end development, utilising a bespoke API-based back end for communicating with the server side. The project launched first in the US, and after a hugely successful year has now also launched here in the UK.