ASOS Rail Race

ASOS wanted a new and exciting campaign to reach university freshers, so we at Kerve conceived and developed an experiential GPS-driven mobile scavenger hunt.

The ASOS team toured the country visiting multiple university campuses, challenging students to reach various geolocation hotspots in the fastest time in order to win great ASOS prizes. Our mobile web app served as the core of the experience, taking users on a treasure hunt around their cities. I was involved with initial concept development, as well as contributing to the front end development.

I wasn’t heavily involved in the coding of the project, but I played a big part in developing the UX and UI, and figuring out how exactly the experience would work. The outcome was a concise and intuitive user journey, and an enjoyable experience that generated some great social media buzz.