Personalise Your Vaseline

With product personalisation becoming more and more popular, this project for Vaseline was the second of several personalisation projects I’ve been involved with, and gave me the opportunity to iterate and improve upon everything based upon my previous experience in the field.

Visually, the project is simple and elegant, drawing users in with a bold and intuitive experience. Behind-the-scenes, I was able to refine and improve upon the code used previously, making everything as efficient as possible and really easy to maintain.

Naturally, the project has been a big success, and gained lots of publicity following its launch, meaning it looks set to remain available for the foreseeable future!